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The future of the media and entertainment businesses looks suspiciously like the 25-year cartoon series The Jetsons.
Giant screens inhabit every room in our homes. Smaller screens sit in our hands (in the form of tablets), in our pockets (on our cell phones), in our connected dashboards, and they're moving on to our wrists (and other body parts). We watch "television" and "movies", listen to "radio" and read "newspapers" and magazines" on those screens. How does your content - the great entertainment you create - get to those screens?
In The Jetsons Future, content will be delivered by what we now call broadband internet. We are moving from the era of broadcast to the era of broadband. Oh, and when the delivery system changes, the content that gets delivered necessarily changes too. (That's what Marshall McLuhan meant when he said, "The medium is the message.")
In The Jetsons Future, all our traditional forms of entertainment - TV and movies, radio, music, print - are all combining into one giant blob we call "media".
Here's the exciting part: with these changes come opportunities. Lot's of 'em! People and huge companies are doing what they love - and making money at it - in ways that were impossible not so long ago. Of course, there's a lot of creative destruction in there too.
Not many people have been responsible for the content that's created by large media businesses and also worked as a practicing attorney. I have, and this is my unique perspective on where the opportunities - and challenges - are biggest in our future, The Jetsons Future!
(Please note that this book expresses only my opinions. Neither Hanna-Barbera Productions, Inc. nor Warner Brothers, Inc. endorses, sponsors, or is any way connected to this book.)
- Sales Rank: #1027613 in eBooks
- Published on: 2016-02-14
- Released on: 2016-02-14
- Format: Kindle eBook
Most helpful customer reviews
2 of 2 people found the following review helpful.
Steve speaks like a true insider - because he is a true ...
By Brett fox
Steve speaks the truth about the convergence of media in the Jetson's Future. Steve speaks like a true insider - because he is a true insider. He's been keenly observing the changing media landscape for years, and he succinctly espouses his view of the future, The Jetsons Future in this well written book.
1 of 1 people found the following review helpful.
A MUST Read!
By Jenny
You don’t have to work for a media company to know that media in general, is rapidly changing and becoming a cornerstone of existence in our modern culture. Consumption is king, and if you have a product or skill to sell, a cause to promote, or even just want to elevate your personal brand, you cannot afford to ignore this. In this short but engaging book chock full of real-world examples, Hoffman takes us through the changing landscape, the foibles of those who refuse to heed the lessons, and provides valuable insight on how we can leverage this new culture to come to terms with the inevitable conclusion - whether we like it or not, we are all content creators.
1 of 1 people found the following review helpful.
THE FUTURE IS HERE
By S. J. Herbert
For those of us who grew up with George, Jane, Judy & Elroy, we've reached our alleged "adult" years still wondering what happened to the delivery of our jet packs.
With a knowledge of both kitsch and the media landscape, Hoffman puts it all into perspective. What we've got, what it means and where it's taking us.
Rosie the Robot couldn't have produced a tidier thesis.
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